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Perspectives on Going Green, Part II

Medical Design Technology - September, 2008

Everyone everywhere seems to be "going green" but is there real value in doing so or is it just a cliché term that gets thrown around far too often? In this month's Perspectives feature, industry leaders weigh in on how they perceive the value of the green movement and discuss the potential benefits and downside to device manufacturers considering it for their business.

Is “Going Green” the latest cliché buzz term or is it a truly valuable effort to be made by companies looking to stay competitive and environmentally friendly?

 

Nikki Willett
VP , Marketing & Regulatory Affairs
Pilgrim Software Inc.

Medical device companies already have the challenge of meeting the many environmental regulations and avoiding environmental fines, while cutting operational costs, and still achieving the growth and profitability needed in this globally competitive economy.

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